Meet William, a 26 year old Spotify playlist curator from Sweden.
“I made one in 2013 when big room tracks were a growing trend. After a while I realized a lot of those tracks were actually pretty bad, and that I didn't want them in the playlist. So in 2016 I removed that playlist and copied the good or decent stuff to a new one. I've always been a big fan of Hard Rock Sofa's music. The stuff they made were so extreme. Their productions were massive, while they still kept a very melodic and unique style. I kept looking for other producers in similar genres and added their work to the playlist. But nobody made "bangers" like Hard Rock Sofa. After a few years of massive kick drums and .50-cal sounding snare drums, I gained interest in artists like Lush & Simon, Simon De Jano & Bottai, Swanky Tunes and Tchami. This was also stuff I played at my own DJ gigs. Later on I left that big room sound completely and listened to melodic stuff like Dubvision, Gryffin, Third Party and Sick Individuals. Some of this got added to the playlist. I made the playlist as a library of good tracks to play on DJ gigs. I never thought it would get popular, but it did! Unfortunately I've lost interest in the playlist but I keep adding stuff every now and then. So it's not completely dead...”
Who is your favorite artist?
I can't say... It would be a long list. Can I add at least five? Johnny Marr, Franz Ferdinand, Bob Moses, Hurts and Kite.
Best concert you've ever been to?
I've been to many. But I have to say Swedish band Kent's very last show. It was insane. Best DJ show I've been to was Gareth Emery at A State of Trance in Utrecht 2016.
Do you play any instruments? If not is there one you would like to learn?
I do. I'm a drummer who also plays the guitar, produces electronic music and sings.
What artist (dead or alive) had the biggest impact on your life?
I gotta say KISS. My first favorite band.
First of all, thanks for reaching out to me! And by the way, "Absence" by Will Norgrove is my own. It's in the playlist... It doesn't belong there, but it was an easy trick to gain some more listeners, I guess. It might happen again. Subscribe and see!